Whenever I work with someone to devise a communication strategy for an organization or project, I’m always astounded that so few stop to establish a clear sense of values and goals for the brand or project. Most willingly forge ahead without a defined direction.
Why aren’t people apt to define these things? Frankly, because it’s a foreign concept to them. It’s quite likely they don’t define these big picture concepts in their personal life either.
How many people do you know that have a firm grasp of their personal strengths, passions, core values and goals?
I’m guessing only a few?
How many people do you know that are living at their full potential with high levels of fulfillment in their jobs, relationships and overall life?
Not a whole lot?
I imagine there’s a correlation.
